Towards the end of June 2008, Visa unleashed a Power FaceBook page. Visa understands Social Media and they are reaching out to Small Businesses through FaceBook. This bold move on the part of Visa is very significant. Unlike American Express, who missed out on the opportunity to buy PayPal before it became an eBay company, Visa is capitalizing on the opportunities available by using Social Media. This move by Visa should make all small business owner seriously consider leveraging the power of Social Media.
This means that Visa recognizes the power of Social Media. In addition, Visa understand that more and more small businesses will continue to use Social Media over other traditional forms of advertising. This only makes sense because Social Media cost significantly less and is significantly more effective.
To encourage small business owners to join their FaceBook page, Visa is offering $100 in Free FaceBook advertising. Take a moment and watch the video introduction. Once you are done I will explain how advertising on FaceBook works.
There are 2 primary was to advertise on FaceBook. First the Free way….
You can create a FaceBook Page that represent your business, band, product or service. With FaceBook pages yo can ???connect with your customers on Facebook similar to the way they connect with their friends. Through a Facebook Page, users can show their support by becoming a fan, writing on your Wall, and other actions that automatically generate News Feed stories.??? Take a Look at the ManoByte Page and become a Fan.
You can create extremely targeted Ads that appear when individuals create content that is relevant to advertisement. For example, lets say that John writes on his FaceBook page that he is going out tonight and will be eating at Six-One-Six at the JW Marriott an Ad for the Six-One-Six could appear next to that content. Making it more appealing for someone who looks at his page to click on that targeted ad.
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