Yesterday I got my issue of the Grand Rapids Business Journal and found an interesting article entitled “Web Ads Going Local”. There was nothing in the article that we at ManoByte have not been saying for along time. But the article did emphasize two points that we have been saying and that are worth repeating. Quoting Charles McGrath from Structure Interactive the Grand Rapids Business Journal says..
“they need to rely on creative marketing ideas online as much as they always have in other mediums, McGrath said. ???It??s the same method, new medium.???
He said he??s not sure advertising firms are doing all they can to bring clients into this brave new world, especially with pure-play companies that are experts in honing in on local ad dollars.
???In general, I think agencies are floundering. They’re still thinking of the Internet as a brochure, and they??re not thinking ???How can we take advantage of this medium,????? McGrath added. ???Instead, they??re blasting the client??s message, whether it??s appropriate or not.??? “
The two key points are that companies need assistance in being effective online and most agencies have not come up to speed yet.
While most agencies are ???floundering??? ManoByte is not. We have a process that is designed to help businesses take advantage of the Web 2.0 age. We are not a company dabbling in Online Marketing. We specialize in it! We are Grand Rapids Social Media Marketing company with over 15 years of in-house experience in using the Web and technology to help businesses be successful.
So contact us and we can help your business thrive!
Byte or get bitten!
My West Michigan Cohort in Social Media Laura Bergell has once again amazed me with her insights. He latest post will have you twitter-pated. Next month Laura and I will be teaching a class that is designed to help West Michigan Businesses understand the value of Social Media.
Stage One starts with : “This is stupid. Don??t get it. Talking to an empty room about what you had for lunch. What??s the point?” and progress to Stage Ten “You learn of new ideas, gain wisdom, build relationships and friendships. You realize you??re leading a surprisingly richer life from wielding such a stupidly simple tool.” Then it starts all over again. Check out her post!
OK, It has been a while since I last posted anything. But I have been extremely busy and now a days I have been using twitter to comment on interesting tidbits that I find around the web regarding Social Media and Online Marketing. Feel free to follow me on Twitter
There are some incredible uses for Twitter here are a few:
1. Understanding your target Audience
2. Keeping up with Industry Updates
3. Keeping a log of business events
4. Updating Consumers about promotions and specials
5. Monitoring your competitors
6. Notifying subscribers of web/blog updates
7. Releasing New Products
8. Capturing feedback
Please feel free to comment and add other business uses for Twitter!
Byte or get bitten!