People have always been talking about our companies, our products, our services, and our staff. The big difference now with Social Media is that people now have a platform that has the potential our reaching millions people. One negative experience can lead to a post that reaches thousands of people causing 10s of thousands of dollar is lost revenue. Case in Point being Uhaul and the affect of one negative tweet that directly touched 4,000 plus not to mentioned how the story is spread now. So, from a PR perspective is important to monitor what is being said about your organization across the blogsphere. (Listen to the video to hear more….)

“Clients complained that their agencies — creative, media, public relations, design and others — typically treat social channels like blogs as traditional media. In other cases, their ideas are not backed up by practical skills in the area. What’s more, one client pointed out that his agencies have little of their own experience using social networks or video-sharing sites for themselves.

Social Media Marketing is not about conjuring up the coolest viral video

http://www.searchengineguide.com/mack-collier/i-want-a-viral-video.php

http://www.scottmonty.com/2008/07/why-i-wont-make-viral-video-for-you.html

Videos go viral because people want to share with their friend. Making “friends” or fans (Facebook) of your consumers gives you a better chance of spreading your message or video.

Byte or get bitten!

Social Media Marketing is a challenge for most organizations. The challenge is understanding that Social Media Marketing is different. It is not about the Great idea that you had. It is about acting on the needs and concerns, the topics of interest of our target consumers. It is about listening and responding appropriately. Then once you have built rapport it an organization may be able to lead the conversations that are taking place online.

You have to be out there participating on conversations in order for Social Media to work. You have to be authentic.

Seth Godin’s book “Meatball Sundae” clearly points out that the traditional methods of marketing and advertising do not work with Social Media.

Listen, Share, Lead

Byte or get bitten!

The audiences you want to reach are using new ways to share information and interact. Blogs, Wikis, social networks, etc! They’re talking about you. Knowing what they’re saying and thinking about your company, your brand image, your products or services and your competitors is vital to success.

Manobyte’s ability to track all of this discussion enables your company to listen and understand how various publics perceive you. Being able to then respond to your target audiences in a way that opens two way communication will strengthen your relationship and their loyalty.

Manobyte goes beyond finding and gathering these conversations. All of the data is analyzed, complete with audience demographics so you know not only what they’re saying but who is saying it. You may be attracting audiences you did not expect! Manobyte’s SM Analytic services provide you with real data, real feedback, and real answers.

ManoByte – Marketing, Advertising, Networking, Online

Byte or get bitten!

Follow ManoByte on Twitter

Social Media Optimization (SMO) is a method of promoting you blog and increasing subscribers. It is similar to SEO (Search Engine Optimization) for blogs. The term was coined by Rohit Bhargava and he initially created 5 rules. Others have added rules and to date there are 16 rules in total.

Here are the 16 Rules:

• Increase your linkability
• Make tagging and bookmarking easy
• Reward inbound links
• Help your content travel
• Encourage the mashups
• Be a user resource
• Reward helpful and valuable users
• Participate
• Know how to target your audience
• Create content
• Be real
• Don??™t forget your roots, be humble
• Don??™t be afraid to try new things, stay fresh
• Develop a SMO strategy
• Choose your SMO tactics wisely
• Make SMO part of your process

Social Media Optimization

Byte or get bitten!

Every successful business person knows that to project a professional image your company must have two things- ”a business card and a kickin´™ Web site. However, to be effective, your organization must have a strong Web presence that will showcase your organization´™s expertise. Your Web site is only one step in the process of delivering exceptional value to your customers and resulting in profits for your business.

The ManoByte team will help you achieve your business goals and ensure that your Web site is an integrated and effective part of your marketing strategy. In the on-line world of business, your Web site must drive traffic, attract visitors, and create new customer opportunities.

ManoByte will help you understand the impact that Social Media Marketing can have on your organization and assist you in making the needed transformation to leverage its awesome power. We will help you create a strategy that aligns your business objectives with Social Media Marketing, and then we´™ll help you execute the plan.

Consumers are talking about you. So give them something to talk about and a place to do it!

Follow ManoByte on Twitter