Axel Schultze, founder of the Social Media Academy wrote and interesting post outlining a common scenario that is being played out over and over again in corporate America. By doing a simple search on LinkedIn a company learns information that they use to their competitive advantage. The title of the post is A Social Media War Story

This article highlights the fact that businesses today are in need of two big things when it comes to doing business in this age of engage. Those two things are Insights into conversations that are taking place on the Social Web and Education on how to deal with the insights that they find.

For those who want to dabble there are plenty of free tools and hours worth of blogs that they can comb through. However, this does not scale for larger organizations. Larger organization will need to know what is happening not just on one single site, but what is being said anywhere about a topic of interest. Therefore, they will need to partner with organizations such as SOMA and ManoByte to help them gain insights, learn, and act.