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As an online marketer, sooner or later you’re going to have to face facts. It might seem daunting, or even like a waste of time at first. But it’s more than necessary. It’s an essential part of any well-rounded social media presence and should be a priority for all types of marketing professionals.

In 2013, there are a lot of marketing channels. Like, a lot. Any good marketing strategy takes this into account and allocates marketing dollars to those channels that are most effective, whether that means social media marketing, television ads, or even billboards. Sure, some channels are going to

Even if you have a fantastic website and good social media presence, if your overall marketing strategy still uses manual updates, paper calendars, sticky notes and lots of meetings between sales and marketing, it’s time to consider a marketing automation system. An automated system uses web-based s

If you’ve been reading the ManoByte blog over the last few months, hopefully you have already figured out that one of the best ways (and by best we mean actually profit generating) for a business to use social media is for lead generation. And while each social media platform has its own best practi

Last week we got started on the topic of podcasting and how it could fit into your overall inbound marketing strategy. Choosing a format for your podcast, getting the right software to get you recording and buying any special peripherals, including microphones, are all important steps in getting the

[View the story "Tips for Marketing to Moms" on Storify] Tips for Marketing to Moms Here is some great advice and tips for marketing to Moms. Storified by manobyte· Mon, May 06 2013 09:29:27 5 Marketing Tips That Work to Reach and Influence MomsApr 9, 2013 … It's the hand that r

Podcasting In outer space no one can hear you scream, but in cyberspace a few simple tools can help you grab the attention of listeners and followers from around the world. Enter the universe of Podcasting. It used to be that having your own radio show meant having to claim a stake on AM or FM broad

With our focus on social media, ManoByte knows there are a lot of aspects that come into play when creating a social media marketing strategy. Working from the ground up, you need to think about who is going to spend their time on your social media profiles, how often you want them to be interacting

There are a lot of qualities that make up a good marketer, but perhaps one of the most important is flexibility and adaptability. This has never been more true than with the advent of social media marketing with its consistently fluctuating landscape and ever-changing best practices. Still, it’