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Understanding Marketing Automation Analytics How much do you know about Marketing Automation Analytics? One of the best parts of a marketing automation system is the ability to easily generate analytics and KPI that help you see instantly how well various marketing campaigns are converting contacts

Going mobile is a good first step to expose your business to a whole crop of potential customers, but many businesses don’t know how to reach mobile users. The first phase of inbound marketing for your business is to attract more users to your website.  Mobile users are a vital resource in driving t

We’ve all searched Facebook for a popular celebrity or business. But when you get 12 profile matches all claiming to be that celebrity or business, how can you tell which profile is real? Enter Facebook verified accounts. Facebook verified accounts are designed to help users identify authentic users

At the heart of any social media strategy is community building. Bringing new people to your Facebook page, getting comments on your blog, and generally starting and nurturing a conversation about your industry and your brand. Studies have even shown that when it comes to online business, community

There are many benefits that an organization gains from participating on LinkedIn. One area that is often overlooked is the potential to connect an organization to a larger international market.  In this YouTube video, several  professionals who have used LinkedIn for some time explain  the advantag

Understanding Social Media Issues & Crisis What is a social media issue? A social media issue,  also known as a social media risk, this is any type of activity that can expose a company or an individual to loss, damage, trouble or any or adjectives that can be a problem in the future. In other w

As an online marketer, sooner or later you’re going to have to face facts. It might seem daunting, or even like a waste of time at first. But it’s more than necessary. It’s an essential part of any well-rounded social media presence and should be a priority for all types of marketing professionals.

In 2013, there are a lot of marketing channels. Like, a lot. Any good marketing strategy takes this into account and allocates marketing dollars to those channels that are most effective, whether that means social media marketing, television ads, or even billboards. Sure, some channels are going to

Even if you have a fantastic website and good social media presence, if your overall marketing strategy still uses manual updates, paper calendars, sticky notes and lots of meetings between sales and marketing, it’s time to consider a marketing automation system. An automated system uses web-based s