Stop Whining and Pay For Facebook Ads

Stop Whining and Pay For Facebook Ads

Are you managing your own or clients’ brand pages on Facebook? Have you noticed that these pages are not generating the level of engagement they once did? You’re not imagining things, and you’re far from alone. Facebook has made changes to its algorithm, negatively affecting the organic reach of brand pages. Organic reach refers to […]

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Comparing Digital Marketing Measurement Tools

Comparing Digital Marketing Measurement Tools

We’ve spent a lot of blog inches talking about digital marketing measurement, and that’s not a mistake. Without the right measurement plan in place, there is no way to know how well – or even if – you digital marketing strategies are working. More importantly, there is no way to know how to get them […]

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