Personal I have never watched a single episode of “Family Guy” but you would have to be from Mars not to have heard of the Show. Well according to the New York Times, “In September, Seth MacFarlane, creator of ???Family Guy??? on television, will unveil a carefully guarded new project called ???Seth MacFarlane??s Cavalcade of Cartoon Comedy.??? Unlike ???Family Guy,??? which is broadcast on Fox, this animation series will appear exclusively on the Internet.
The innovative part involves the distribution plan. Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for Mr. MacFarlane??s target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a ???Cavalcade??? video clip.
What does this mean? It means that Google knows how to get in front of people and reach them with the media they want. As business owners we would do well to analyze our web presence and the use of Google Adsense. Especially in the light of Google other big announcement regarding creating its own Media Ad Network.
Byte or Get Bitten!