Social Strategy Blog

As an online marketer, sooner or later you’re going to have to face facts. It might seem daunting, or even like a waste of time at first. But it’s more than necessary. It’s an essential part of any well-rounded social media presence and should be a priority for all types of marketing

In 2013, there are a lot of marketing channels. Like, a lot. Any good marketing strategy takes this into account and allocates marketing dollars to those channels that are most effective, whether that means social media marketing, television ads, or even billboards. Sure, some channel

Even if you have a fantastic website and good social media presence, if your overall marketing strategy still uses manual updates, paper calendars, sticky notes and lots of meetings between sales and marketing, it’s time to consider a marketing automation system. An automated system u

If you’ve been reading the ManoByte blog over the last few months, hopefully you have already figured out that one of the best ways (and by best we mean actually profit generating) for a business to use social media is for lead generation. And while each social media platform has its

Last week we got started on the topic of podcasting and how it could fit into your overall inbound marketing strategy. Choosing a format for your podcast, getting the right software to get you recording and buying any special peripherals, including microphones, are all important steps

[View the story "Tips for Marketing to Moms" on Storify] Tips for Marketing to Moms Here is some great advice and tips for marketing to Moms. Storified by manobyte· Mon, May 06 2013 09:29:27 5 Marketing Tips That Work to Reach and Influence MomsApr 9, 2013 … It's