Multiple systems (Marketo, Braze) led to data silos and inefficiencies.
A complicated B2B customer journey caused lead drop-offs and inefficient lead management.
Data integration from sources like Recurly and Salesforce was inconsistent.
Unify the marketing platform by transitioning to HubSpot for centralized data and enhanced segmentation.
Streamline the B2B customer journey to improve lead conversion rates.
Ensure seamless data integration for consistent and reliable reporting.
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Implemented Sales Hub Enterprise and Marketing Hub Enterprise.
Set up HubSpot’s email functionalities.
Migrated essential functionalities from Marketo.
Migrated landing pages and forms from Unbounce.
Established data integration between Salesforce and HubSpot.
Transitioned B2C marketing communications to HubSpot.
Implemented workflows for personalized emails.
Created comprehensive reports using HubSpot’s tools.
Ensured seamless data migration from Braze to HubSpot.
Integrated additional platforms like OneSignal and 6sense.
Unified Marketing Platform: Consolidated marketing efforts on HubSpot, leading to a more cohesive and streamlined approach to both B2B and B2C strategies.
Improved Efficiency: Simplified B2B customer journey, reducing drop-offs and improving lead conversion rates.
Enhanced Data Insights: Gained valuable insights into audience and campaign performance, enabling more informed decision-making.
Resources
Case Studies |
Resources
Transforming Business Processes with AI: A Strategic Guide to Business Process Automation
Unlock the power of Artificial Intelligence to revolutionize your business processes. This comprehensive guide provides a step-by-step approach to integrating AI into your workflows, enhancing decision-making, optimizing customer service, and driving operational efficiency. Ideal for businesses ready to embrace the future of automation.
DownloadAI Readiness Checklist: Preparing Your Business for AI Integration
Is your business ready for AI? Our AI Readiness Checklist is designed to help you evaluate your current infrastructure, identify key areas for improvement, and prepare your organization for successful AI integration. Download this essential tool to ensure your business is set up for AI-driven success.
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Maximizing HubSpot Efficiency: A Comprehensive Guide to Optimizing Your CRM Investment
Unlock the full potential of your HubSpot CRM with our expert guide. This eBook offers actionable strategies to build a strong foundation, automate processes, leverage advanced analytics, and continuously improve your HubSpot setup. Perfect for businesses looking to enhance their CRM efficiency and drive growth.
DownloadNavigating Change for CRM Implementation Success
Discover how to effectively manage organizational change and achieve successful CRM implementation with our comprehensive eBook. Packed with expert insights and practical strategies, this guide covers everything from assessing organizational readiness to sustaining long-term adoption.
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Embracing Uncertainty: Mastering Risk and Change Management
Successfully transition to HubSpot with our comprehensive guide. This ebook provides actionable strategies for overcoming change resistance, maximizing HubSpot’s advanced features, and leveraging regular updates. Enhance data management, improve team collaboration, and ensure a smooth, efficient transition to HubSpot.Download
Comprehensive Guide to HubSpot Sales Reports
Maximize the power of your sales data with our in-depth eBook, "Comprehensive Guide to HubSpot Sales Reports." This guide provides detailed insights into HubSpot’s sales reporting tools, including setup, customization, and best practices for data analysis.
DownloadThe Complete Guide to Bullhorn Integrations
Learn how to leverage integration to unlock the full potential of your staffing operations with Bullhorn. This comprehensive guide covers essential strategies and tools to seamlessly connect Bullhorn with your existing systems, enhancing productivity and performance.
Comprehensive Guide to HubSpot Workflows
Understand the purpose of workflows, the different types available, and how to build effective ones in HubSpot. This guide provides detailed instructions to help you streamline your marketing, sales, and service processes efficiently.
Building an Indirect Sales Distribution Strategy
Learn how to develop an indirect distribution strategy that benefits all stakeholders and maximizes your growth potential. This guide offers insights and actionable steps to create a robust and effective distribution plan.
The Ultimate Guide to Channel Marketing for B2B Companies
Selling and marketing through a network of distributors and retail partners can be challenging. This guide helps B2B companies adopt digital marketing strategies with their partners to provide a cohesive consumer experience and drive indirect sales success.
How to Close the Loop Between Marketing & Sales
Identify the journey customers take from stranger to brand advocate. This guide offers strategies to create smarter marketing communications and effectively communicate the value of marketing to company leadership, ensuring alignment and success.
Running a Successful Customer Re-Engagement and Loyalty Program
Your current customers are incredibly valuable to your business's success. This step-by-step guide provides actionable strategies and best practices for a re-engagement program that will strengthen customer loyalty and enhance their connection with your brand.
