Lack of a structured process for managing customer support tickets.
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Case Study: EH Media
EH Media Streamlines Operations and Integrates Business Units with HubSpot Service Hub
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Industry
Information Technology, Other
51-200 employees
Framingham, Massachusetts
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Software
HubSpot Service Hub,
Marketplace Integrations
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OVERVIEW
Streamline Operations and Customer Service with HubSpot Service Hub
EH Media, a prominent media company, partnered with ManoByte to implement HubSpot Service Hub and address the complex needs of their ChannelPro Network business unit. The project involved integrating existing app integrations, data cleansing, and managing business unit complexities, ultimately improving operational efficiency and customer service.
Technology Stack and Integrations- HubSpot Service Hub
- Integrations via HubSpot Marketplace
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Challenges
Before partnering with ManoByte, EH Media faced several challenges:
Complexities in managing multiple business units within the same HubSpot instance.
Difficulties in integrating numerous existing app integrations and ensuring data cleanliness.
No centralized system for tracking communications and managing leads.
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THE SOLUTION
ManoByte's Comprehensive HubSpot Service Hub Solution for EH Media's Complex Needs
ManoByte proposed a comprehensive solution using HubSpot Service Hub, leveraging its beta features for business units to meet the complex needs of EH Media. The implementation included setting up HubSpot Service Hub for managing customer support tickets, integrating existing app integrations via the HubSpot Marketplace, establishing processes for ticket management and data cleansing, and providing support and training to ensure smooth adoption of the new system.
Implement a robust service hub for the ChannelPro Network.
Establish clear processes for managing customer support tickets.
Integrate existing app integrations and ensure data cleanliness.
Improve operational efficiency and customer service.
PROVEN PROCESS
The ManoByte Methodology®
The success of the EH Media project can be attributed to the ManoByte Methodology, which includes five detailed and structured phases:
Strategy
Conducted process discovery for EH Media and developed a strategic plan.
Configuration
Configured HubSpot settings and integrated EH Media's existing apps.
Change Management
Preparing and supporting stakeholders for a smooth transition to the new system.
Development
Developed custom properties, automations, and integrated existing app integrations.
Implementation
Built Service pipeline, developed forms, and ensured data cleanliness.
Rollout
Tested the system, trained EH Media's team, and launched successfully.
IMPLEMENTATION PROCESS
Seamless Implementation of HubSpot Service Hub for EH Media
Conducting a thorough discovery and strategy phase to understand EH Media's needs.
Setting up HubSpot Service Hub for customer support operations, including ticket management and custom properties.
Integrating existing app integrations via the HubSpot Marketplace.
Implementing processes for data cleansing and management.
Providing ongoing support and training to manage the complexities of business units and ensure successful adoption.
THE RESULTS
Comprehensive Solution Enhances EH Media's Customer Service Operations
ManoByte delivered a robust solution that helped EH Media optimize their operations and integrate their business units using HubSpot Service Hub. The project significantly improved the efficiency of customer support operations and data management, positioning EH Media for continued success. A key factor in the project's success was our comprehensive Change and Risk Management Approach. By proactively identifying potential risks and implementing strategies to mitigate them, we ensured a smooth transition and adoption of the new system. Our structured approach to managing change helped EH Media seamlessly adapt to the new processes, minimizing disruptions and enhancing overall productivity.
Positive Outcomes for EH Media:
A structured and efficient system for managing customer support tickets within HubSpot.
Successful integration of existing app integrations, ensuring data cleanliness and consistency.
Improved operational efficiency and customer service for the ChannelPro Network.
Enhanced ability to track communications, manage leads, and generate relevant reports.
Ready to transform your business?
Schedule a consultation with ManoByte today, and let us help you navigate the path to success!
Resources
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