Unclear understanding of their customer base
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Case Study: Grand Rapids Chair
Grand Rapids Chair Achieves Inbound Growth with Strategic Sales Enablement and Marketing Automation
![Grand Rapids Chairs Inbound Growth Story-hero-Circle](https://www.manobyte.com/hs-fs/hubfs/Resources%20and%20Downloads/Loyalty%20Re-engagement%20Strategy/Grand%20Rapids%20Chairs%20Inbound%20Growth%20Story-hero-Circle.png?width=400&height=400&name=Grand%20Rapids%20Chairs%20Inbound%20Growth%20Story-hero-Circle.png)
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![Change Management Change Management](https://www.manobyte.com/hs-fs/hubfs/Change%20Management.png?width=60&height=60&name=Change%20Management.png)
Industry
Manufacturing
51-200 Employees
United States
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![System Integration System Integration](https://www.manobyte.com/hs-fs/hubfs/images/Icons/System%20Integration.png?width=60&height=60&name=System%20Integration.png)
Software
HubSpot
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OVERVIEW
Transforming Sales and Marketing for Grand Rapids Chair
Grand Rapids Chair, a manufacturer of commercial chairs and tables, partnered with ManoByte to enhance their sales enablement and marketing operation strategies. The goal was to better understand their customer base, attract the right traffic, and streamline their sales processes to improve efficiency and growth.
Technology Stack and Integrations- HubSpot Marketing Hub
- HubSpot Sales Hub
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Challenges
Before partnering with ManoByte, Grand Rapids Chair faced several challenges:
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Reactive sales approach with no structured sales process
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Difficulty attracting the right traffic to their website
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Inefficient lead management and sales follow-up processes
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THE SOLUTION
Comprehensive Sales Enablement and Marketing Operation Strategy
ManoByte implemented a comprehensive strategy focused on sales enablement and marketing automation for Grand Rapids Chair. By developing detailed personas and targeting specific customer segments, ManoByte helped Grand Rapids Chair improve their inbound marketing efforts and streamline sales processes.
Developed detailed customer personas to guide marketing strategies
Leveraged HubSpot tools for content creation, lead nurturing, and sales follow-up
Implemented quarterly inbound marketing campaigns targeting specific personas
Created custom reports tailored to their unique sales process
PROVEN PROCESS
The ManoByte Methodology®
The success of the Grand Rapids Chair project can be attributed to the ManoByte Methodology, which includes five detailed and structured phases:
![Strategy (1)](https://www.manobyte.com/hubfs/Images/Site%20Images/Strategy%20(1).png)
Strategy
Conducted process discovery for Grand Rapids Chair and developed a strategic plan for sales enablement and marketing automation.
![Configuration](https://www.manobyte.com/hubfs/Images/Site%20Images/Configuration.png)
Configuration
Configured HubSpot Marketing Hub and Sales Hub settings to align with Grand Rapids Chair's needs.
![Change Management](https://www.manobyte.com/hubfs/Images/Site%20Images/Change%20Management.png)
Change Management
Preparing and supporting stakeholders for a smooth transition to the new system.
![Development](https://www.manobyte.com/hubfs/Images/Site%20Images/Development.png)
Development
Developed targeted marketing campaigns, and implemented automated workflows.
![Implementation](https://www.manobyte.com/hubfs/Images/Site%20Images/Implementation.png)
Implementation
Executed the marketing and sales strategy, ensuring efficient lead management and follow-up processes.
![Rollout (1)](https://www.manobyte.com/hubfs/Images/Site%20Images/Rollout%20(1).png)
Rollout
Tested the system, provided training, and ensured a successful launch.
IMPLEMENTATION PROCESS
Enhanced Sales Enablement and Marketing Strategy for Grand Rapids Chair
Steps involved in the implementation process:
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Conducted a thorough discovery and strategy phase to understand Grand Rapids Chair’s needs
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Configured HubSpot for marketing automation and sales enablement
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Implemented quarterly inbound marketing campaigns
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Provided training and support for seamless adoption of the new system
THE RESULTS
ManoByte’s Custom Solutions Drive Growth for Grand Rapids Chair
ManoByte delivered a comprehensive solution that helped Grand Rapids Chair improve their lead generation and sales processes. The targeted sales enablement and marketing automation strategies significantly boosted Grand Rapids Chair’s ability to attract and convert leads.
Positive Outcomes for Grand Rapids Chair:
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Significant increase in website traffic and inbound leads
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Improved lead management and follow-up processes
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Enhanced customer engagement through targeted marketing campaigns
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Year-over-year business growth due to effective sales enablement strategies
Ready to transform your business?
Schedule a consultation with ManoByte today, and let us help you navigate the path to success!
Resources
![Technology](https://www.manobyte.com/hubfs/images/Icons/System%20Integration.png)
Transforming Business Processes with AI: A Strategic Guide to Business Process Automation
Unlock the power of Artificial Intelligence to revolutionize your business processes. This comprehensive guide provides a step-by-step approach to integrating AI into your workflows, enhancing decision-making, optimizing customer service, and driving operational efficiency. Ideal for businesses ready to embrace the future of automation.
Download![Technology](https://www.manobyte.com/hubfs/images/Icons/System%20Integration.png)
AI Readiness Checklist: Preparing Your Business for AI Integration
Is your business ready for AI? Our AI Readiness Checklist is designed to help you evaluate your current infrastructure, identify key areas for improvement, and prepare your organization for successful AI integration. Download this essential tool to ensure your business is set up for AI-driven success.
Download![Operations](https://www.manobyte.com/hubfs/Continuous%20Improvement%20(1).png)
Maximizing HubSpot Efficiency: A Comprehensive Guide to Optimizing Your CRM Investment
Unlock the full potential of your HubSpot CRM with our expert guide. This eBook offers actionable strategies to build a strong foundation, automate processes, leverage advanced analytics, and continuously improve your HubSpot setup. Perfect for businesses looking to enhance their CRM efficiency and drive growth.
Download![Operations](https://www.manobyte.com/hubfs/Continuous%20Improvement%20(1).png)
Navigating Change for CRM Implementation Success
Discover how to effectively manage organizational change and achieve successful CRM implementation with our comprehensive eBook. Packed with expert insights and practical strategies, this guide covers everything from assessing organizational readiness to sustaining long-term adoption.
Download![Customer Experience](https://www.manobyte.com/hubfs/images/Icons/Customer%20Satisfaction%20(1).png)
Embracing Uncertainty: Mastering Risk and Change Management
Successfully transition to HubSpot with our comprehensive guide. This ebook provides actionable strategies for overcoming change resistance, maximizing HubSpot’s advanced features, and leveraging regular updates. Enhance data management, improve team collaboration, and ensure a smooth, efficient transition to HubSpot.Download
![Sales](https://www.manobyte.com/hubfs/images/Icons/Boost%20Profitability.png)
Comprehensive Guide to HubSpot Sales Reports
Maximize the power of your sales data with our in-depth eBook, "Comprehensive Guide to HubSpot Sales Reports." This guide provides detailed insights into HubSpot’s sales reporting tools, including setup, customization, and best practices for data analysis.
Download![Technology](https://www.manobyte.com/hubfs/images/Icons/System%20Integration.png)
The Complete Guide to Bullhorn Integrations
Learn how to leverage integration to unlock the full potential of your staffing operations with Bullhorn. This comprehensive guide covers essential strategies and tools to seamlessly connect Bullhorn with your existing systems, enhancing productivity and performance.
![Marketing](https://www.manobyte.com/hubfs/images/Icons/Enhance%20Personalization.png)
Comprehensive Guide to HubSpot Workflows
Understand the purpose of workflows, the different types available, and how to build effective ones in HubSpot. This guide provides detailed instructions to help you streamline your marketing, sales, and service processes efficiently.
![Distribution Solutions](https://www.manobyte.com/hubfs/images/Icons/Production%20Data.png)
Building an Indirect Sales Distribution Strategy
Learn how to develop an indirect distribution strategy that benefits all stakeholders and maximizes your growth potential. This guide offers insights and actionable steps to create a robust and effective distribution plan.
![Marketing](https://www.manobyte.com/hubfs/images/Icons/Enhance%20Personalization.png)
The Ultimate Guide to Channel Marketing for B2B Companies
Selling and marketing through a network of distributors and retail partners can be challenging. This guide helps B2B companies adopt digital marketing strategies with their partners to provide a cohesive consumer experience and drive indirect sales success.
![Sales](https://www.manobyte.com/hubfs/images/Icons/Boost%20Profitability.png)
How to Close the Loop Between Marketing & Sales
Identify the journey customers take from stranger to brand advocate. This guide offers strategies to create smarter marketing communications and effectively communicate the value of marketing to company leadership, ensuring alignment and success.
![Marketing](https://www.manobyte.com/hubfs/images/Icons/Enhance%20Personalization.png)
Running a Successful Customer Re-Engagement and Loyalty Program
Your current customers are incredibly valuable to your business's success. This step-by-step guide provides actionable strategies and best practices for a re-engagement program that will strengthen customer loyalty and enhance their connection with your brand.