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Case Study: Hepacart

Hepacart Boosts Sales Efficiency with Targeted Sales Enablement and Marketing Automation

Hepacart-Hero Circle
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Change Management

Industry

Manufacturing
51-200 Employees
United States

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System Integration

Software

HubSpot

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OVERVIEW

Enhancing Sales Processes for Hepacart

Hepacart, a manufacturer specializing in infection control and dust containment equipment, partnered with ManoByte to enhance their sales processes. The goal was to leverage targeted sales enablement and marketing automation to increase inbound leads and drive business growth.

Technology Stack and Integrations
  • HubSpot Sales Hub
  • HubSpot Marketing Hub
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Challenges

Before partnering with ManoByte, Hepacart faced several challenges:

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Struggled to generate desired lead volume despite being a HubSpot user since 2013

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Outdated sales strategies

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Inefficient lead management and sales follow-up processes

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THE SOLUTION

Comprehensive Sales Enablement and Marketing Automation Strategy

ManoByte implemented a comprehensive strategy focused on sales enablement and marketing automation. By targeting specific customer segments, ManoByte helped Hepacart improve their marketing efforts and streamline sales processes.

Developed detailed customer segments to guide marketing strategies

Leveraged HubSpot tools for lead nurturing and sales follow-up

Implemented quarterly marketing automation campaigns targeting specific segments

Enhanced CRM configuration for better lead tracking and management

PROVEN PROCESS

The ManoByte  Methodology®

The success of the Hepacart project can be attributed to the ManoByte Methodology, which includes five detailed and structured phases:

Strategy (1)

Strategy

Conducted process discovery for Hepacart and developed a strategic plan for sales enablement and marketing automation.

Configuration

Configuration

Configured HubSpot Sales Hub and Marketing Hub settings to align with Hepacart's needs.

Change Management

Change Management

Preparing and supporting stakeholders for a smooth transition to the new system.

Development

Development

Developed targeted marketing campaigns and implemented automated workflows.

Implementation

Implementation

Executed the marketing and sales strategy, ensuring efficient lead management and follow-up processes.

Rollout (1)

Rollout

Tested the system, trained TrestleTree's team, and launched successfully.

IMPLEMENTATION PROCESS

Enhanced Sales Enablement and Marketing Strategy for Hepacart

Steps involved in the implementation process:

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Conducted a thorough discovery and strategy phase to understand Hepacart’s needs

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Developed detailed customer segments and targeted marketing efforts

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Configured HubSpot for marketing automation and sales enablement

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Implemented quarterly marketing automation campaigns

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Provided training and support for seamless adoption of the new system

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Provided HubSpot Administration Retainer Services after launch

THE RESULTS

ManoByte’s Custom Solutions Drive Growth for Hepacart

ManoByte delivered a comprehensive solution that helped Hepacart improve their lead generation and sales processes. The targeted sales enablement and marketing automation strategies significantly boosted Hepacart’s ability to attract and convert leads.

Positive Outcomes for Hepacart:

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Significant increase in lead generation and conversion

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Improved lead management and follow-up processes

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Enhanced customer engagement through targeted marketing campaigns

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Year-over-year business growth due to effective sales enablement strategies

Ready to transform your business?

Schedule a consultation with ManoByte today, and let us help you navigate the path to success!

Resources

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