Struggled to generate desired lead volume despite being a HubSpot user since 2013
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Case Study: Hepacart
Hepacart Boosts Sales Efficiency with Targeted Sales Enablement and Marketing Automation
![Hepacart-Hero Circle](https://www.manobyte.com/hs-fs/hubfs/Images/Site%20Images/Hepacart-Hero%20Circle.png?width=400&height=400&name=Hepacart-Hero%20Circle.png)
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![Change Management Change Management](https://www.manobyte.com/hs-fs/hubfs/Change%20Management.png?width=60&height=60&name=Change%20Management.png)
Industry
Manufacturing
51-200 Employees
United States
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![System Integration System Integration](https://www.manobyte.com/hs-fs/hubfs/images/Icons/System%20Integration.png?width=60&height=60&name=System%20Integration.png)
Software
HubSpot
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OVERVIEW
Enhancing Sales Processes for Hepacart
Hepacart, a manufacturer specializing in infection control and dust containment equipment, partnered with ManoByte to enhance their sales processes. The goal was to leverage targeted sales enablement and marketing automation to increase inbound leads and drive business growth.
Technology Stack and Integrations- HubSpot Sales Hub
- HubSpot Marketing Hub
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Challenges
Before partnering with ManoByte, Hepacart faced several challenges:
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Outdated sales strategies
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Inefficient lead management and sales follow-up processes
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THE SOLUTION
Comprehensive Sales Enablement and Marketing Automation Strategy
ManoByte implemented a comprehensive strategy focused on sales enablement and marketing automation. By targeting specific customer segments, ManoByte helped Hepacart improve their marketing efforts and streamline sales processes.
Developed detailed customer segments to guide marketing strategies
Leveraged HubSpot tools for lead nurturing and sales follow-up
Implemented quarterly marketing automation campaigns targeting specific segments
Enhanced CRM configuration for better lead tracking and management
PROVEN PROCESS
The ManoByte Methodology®
The success of the Hepacart project can be attributed to the ManoByte Methodology, which includes five detailed and structured phases:
![Strategy (1)](https://www.manobyte.com/hubfs/Images/Site%20Images/Strategy%20(1).png)
Strategy
Conducted process discovery for Hepacart and developed a strategic plan for sales enablement and marketing automation.
![Configuration](https://www.manobyte.com/hubfs/Images/Site%20Images/Configuration.png)
Configuration
Configured HubSpot Sales Hub and Marketing Hub settings to align with Hepacart's needs.
![Change Management](https://www.manobyte.com/hubfs/Images/Site%20Images/Change%20Management.png)
Change Management
Preparing and supporting stakeholders for a smooth transition to the new system.
![Development](https://www.manobyte.com/hubfs/Images/Site%20Images/Development.png)
Development
Developed targeted marketing campaigns and implemented automated workflows.
![Implementation](https://www.manobyte.com/hubfs/Images/Site%20Images/Implementation.png)
Implementation
Executed the marketing and sales strategy, ensuring efficient lead management and follow-up processes.
![Rollout (1)](https://www.manobyte.com/hubfs/Images/Site%20Images/Rollout%20(1).png)
Rollout
Tested the system, trained TrestleTree's team, and launched successfully.
IMPLEMENTATION PROCESS
Enhanced Sales Enablement and Marketing Strategy for Hepacart
Steps involved in the implementation process:
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Conducted a thorough discovery and strategy phase to understand Hepacart’s needs
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Developed detailed customer segments and targeted marketing efforts
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Configured HubSpot for marketing automation and sales enablement
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Implemented quarterly marketing automation campaigns
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Provided training and support for seamless adoption of the new system
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Provided HubSpot Administration Retainer Services after launch
THE RESULTS
ManoByte’s Custom Solutions Drive Growth for Hepacart
ManoByte delivered a comprehensive solution that helped Hepacart improve their lead generation and sales processes. The targeted sales enablement and marketing automation strategies significantly boosted Hepacart’s ability to attract and convert leads.
Positive Outcomes for Hepacart:
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Significant increase in lead generation and conversion
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Improved lead management and follow-up processes
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Enhanced customer engagement through targeted marketing campaigns
![shark-fin](https://www.manobyte.com/hubfs/Images/Site%20Images/shark-fin.png)
Year-over-year business growth due to effective sales enablement strategies
Ready to transform your business?
Schedule a consultation with ManoByte today, and let us help you navigate the path to success!
Resources
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