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HR & Staffing Company
Case Study
Industry
HR & Staffing, Medical
Size
501-1,000 employees
Location
Dallas, TX
Current State
This client is a staffing agency who leverages the Bullhorn CRM for their staffing contacts and the various jobs they need to fill. The current system did not have a native connection between contacts and jobs, nor did Bullhorn have marketing email capabilities.
At this point, the client needed:
- The ability to associate jobs with staffing contacts based on the contact’s profile
- The ability to automatically send out emails to staffing contacts with open jobs matching their profile
The client chose HubSpot and a partnership with ManoByte to accomplish their goals. Through HubSpot Marketing Hub Enterprise, they had access to custom objects and email automation to set up a workflow to send weekly emails to staffing contacts with matching jobs. With ManoByte, they gained access to a team of HubSpot and development experts to help them strategize and implement their solution.
Desired State
HubSpot and Bullhorn do not have a prebuilt integration like you would find for Salesforce, Zoho, or G Suite. So to connect these two platforms, ManoByte leveraged a middleware solution, Tray.io, to build a custom integration for HubSpot and Bullhorn to exchange information. The integration accomplishes 3 main goals:
-
Import contacts from Bullhorn to HubSpot.
-
Create a back sync for contact unsubscribe information to be sent to Bullhorn.
-
Import Jobs as a custom object and associate with appropriate contacts.
From there, ManoByte built an email template and workflows to send weekly emails to contacts with the associated job openings.
The project took 12 weeks to complete and included:
Implementation of HubSpot
Integration Development & Testing
Training
Launch & 30 days of Post-Launch support
Results
| HubSpot Hubs Implemented |
Marketing Hub Enterprise |
| CRM Users | 228 users 10 paid Service Hub seats |
| Integrations | Bullhorn |
| Middleware | Tray.io |
Timeline
The project took 12 weeks to complete and included:
Strategy Development
Implementation of HubSpot
Integration Development & Testing
Training
Launch & 30 days of Post-Launch support
Metrics
- The client’s recruiters use a custom dashboard to report on open job opportunities.
- HubSpot allows the client to report on email metrics, such as:
Emails Sent
Email Opens
Clicks
Bounces
Unsubscribes
Learn About Our CMS Hub Services
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Absolute Top-Notch
Services provided: Marketing & Sales Onboarding
What a pleasure to work with the knowledgeable and friendly people at ManoByte! They are true experts in all things HubSpot and really helped our organization hit the ground running, in an otherwise overwhelming process. We can’t recommend them highly enough!!
- Jen Falcone | Staffing Recruiting | 51 to 200 employees
