Disjointed sales and marketing processes
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Case Study: PCMI
PCMI Enhances Sales and Marketing Processes with HubSpot Integration
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Industry
Manufacturing
51-200 Employees
Shelby Township, Michigan
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Software
HubSpot
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OVERVIEW
Streamlining Sales and Marketing for PCMI
PCMI, a machining, casting, and rapid prototyping manufacturer, partnered with ManoByte to optimize their sales and marketing processes. The goal was to implement HubSpot’s Sales and Marketing Hubs to create a cohesive sales strategy, automate workflows, and enhance customer communication.
Technology Stack and Integrations- HubSpot Sales Hub
- HubSpot Marketing Hub
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Challenges
Before partnering with ManoByte, PCMI faced several challenges:
Inefficient lead management and follow-up procedures
Lack of a unified digital presence for their two existing brands
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THE SOLUTION
Comprehensive Sales Enablement and Marketing Automation
ManoByte provided a comprehensive solution to streamline PCMI's sales and marketing processes. By implementing HubSpot Sales Hub and Marketing Hub, ManoByte helped PCMI develop a unified sales strategy, automate workflows, and improve customer engagement.
Implemented HubSpot Sales Hub to manage and optimize the sales pipeline
Unified PCMI’s brands into a single digital presence
Developed automated workflows for sales follow-ups and client reminders
Provided training for PCMI's team to maximize the use of HubSpot tools
PROVEN PROCESS
The ManoByte Methodology®
The success of the PCMI project can be attributed to the ManoByte Methodology, which includes five detailed and structured phases:
Strategy
Conducted process discovery for PCMI and developed a strategic plan for sales enablement and marketing automation.
Configuration
Configured HubSpot Sales Hub and Marketing Hub settings to align with PCMI's needs.
Change Management
Preparing and supporting stakeholders for a smooth transition to the new system.
Development
Developed targeted marketing campaigns, and implemented automated workflows.
Implementation
Executed the marketing and sales strategy, ensuring efficient lead management and follow-up processes.
Rollout
Tested the system, provided training, and ensured a successful launch.
IMPLEMENTATION PROCESS
Enhanced Sales Enablement and Marketing Strategy for PCMI
Steps involved in the implementation process:
Conducted a thorough discovery and strategy phase to understand PCMI’s needs
Configured HubSpot for marketing automation and sales enablement
Implemented automated workflows for lead management and follow-up
Provided training and support for seamless adoption of the new system
THE RESULTS
ManoByte’s Custom Solutions Drive Growth for PCMI
ManoByte delivered a comprehensive solution that helped PCMI improve their sales and marketing processes. The targeted sales enablement and marketing automation strategies significantly boosted PCMI’s ability to attract and convert leads.
Positive Outcomes for TrestleTree:
Streamlined sales process with HubSpot Sales Hub
Improved lead management and follow-up through automation
Increased sales efficiency and productivity
Ongoing support and new initiatives to build online presence and thought leadership
Ready to transform your business?
Schedule a consultation with ManoByte today, and let us help you navigate the path to success!
Resources
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The Ultimate Guide to Channel Marketing for B2B Companies
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