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Case Study: HillDT Solutions

Sales Enablement Services Enhance Close Rates for HillDT Solutions

Hill Dt-Hero Circle
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Change Management

Industry

Medical Equipment
51-200 Employees
United States

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Customer Service
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System Integration

Software

HubSpot Sales Hub

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OVERVIEW

Optimizing Sales Processes and Closing Rates for HillDT Solutions

HillDT Solutions, a leader in decompression therapy chiropractic beds, partnered with ManoByte to address challenges in their sales process. The goal was to improve close rates and enhance the buyer's journey by filling content gaps and providing better education to prospects.

Technology Stack and Integrations
  • HubSpot Sales Hub
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Challenges

Before partnering with ManoByte, HillDT Solutions faced several challenges:

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Low close rate despite high volume of proposal requests

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Significant time spent educating prospects about the value of their decompression tables

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Lack of content for the consideration stage in the buyer's journey

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THE SOLUTION

Comprehensive Sales Enablement and Strategy

ManoByte identified significant content gaps in HillDT’s buyer’s journey, particularly the lack of a consideration stage. To address this, ManoByte developed a series of targeted email workflows and provided comprehensive sales enablement services to educate prospects more effectively and improve close rates.

Developed comprehensive content plan for the consideration stage

Created targeted email workflows to educate prospects and encourage engagement

Implemented HubSpot Sales Hub for better sales tracking and automation

Provided training for sales reps to effectively use new content and tools

PROVEN PROCESS

The ManoByte  Methodology®

The success of the HillDT Solutions project can be attributed to the ManoByte Methodology, which includes five detailed and structured phases:

Strategy (1)

Strategy

Conducted process discovery for HillDT Solutions and developed a strategic sales enablement plan.

Configuration

Configuration

Configured HubSpot Sales Hub settings to align with HillDT’s sales processes.

Change Management

Change Management

Preparing and supporting stakeholders for a smooth transition to the new system.

Development

Development

Developed automated sales workflows.

Implementation

Implementation

Configured sales tools within HubSpot Sales Hub.

Rollout (1)

Rollout

Tested the system, provided training, and ensured a successful launch.

IMPLEMENTATION PROCESS

Enhanced Sales Enablement 

Steps involved in the implementation process:

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Conducted a thorough discovery and strategy phase to understand HillDT’s needs

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Configured HubSpot Sales Hub for improved sales tracking and automation

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Implemented new content and tools within the sales process

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Provided training and support for seamless adoption of the new system

THE RESULTS

ManoByte’s Sales Enablement Services Boost Close Rates for HillDT Solutions

ManoByte delivered a comprehensive sales enablement solution that helped HillDT Solutions improve their close rates and streamline their sales processes. The targeted content and enhanced sales tools significantly boosted HillDT’s ability to educate prospects and close deals more effectively.

Positive Outcomes for HillDT Solutions:

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Improved close rate from 20% to 26% within 4 months

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Increased sales efficiency and productivity

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Reduced time spent educating prospects

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Streamlined sales processes with HubSpot Sales Hub

Ready to transform your business?

Schedule a consultation with ManoByte today, and let us help you navigate the path to success!

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