Social media manufacturing content is on the rise and B2B companies are working to take full advantage of the benefits that come with these outreach platforms. Here are our top social media manufacturing and millwork tips for 2021.
Don’t look at social media just as a place to increase new leads. Yes, you can certainly reach out to new people on social media, but your social accounts should be first and foremost directed towards your loyal customers. It’s cheaper to keep around good customers then keep trying to expand by cultivating new leads.
You can use your social media presence as a place where current customers can follow up on orders, get help, learn about new products, keep up with any company changes, and even leave invaluable reviews.
You may feel pressure to be on all platforms, but unable to really keep up with them. From LinkedIn to Twitter and YouTube, there are a lot of places where B2B companies can reach their prospects and customers in different ways. However, if you don’t keep up with the platforms you start up, you will look sloppy or inactive. Only pick up the social media accounts you have time to utilize regularly.
These are all really good platforms you should be taking advantage of, but only if you can truly keep up with the different demands and purposes of each platform—and not just cross-post. Most companies end up outsourcing marketing and social media (or at least part of it) in order to successfully juggle the complexities of a strong digital marketing strategy.
Maybe this seems obvious, but most companies get caught in a deep desire to share their brand-centric content. It can be hard to see how content seemingly unrelated to your products or company will indirectly build a connection that turns into a buyer. But, if your content becomes solely about your products and company, then buyers simply won’t pay attention. People don’t mind being sold to when they are looking to buy, but when they are just browsing or looking for answers to a specific question, they will turn to the companies that offer value.
If you fail to share useful content that isn’t centered around your brand, you will miss out on those buyers that are in the early stages of their buyer journey—you will only successfully target the buyers who are committed to a purchase and doing the research to compare brands. That makes you late to the game.
Write valuable social media posts or point to an in-depth blog post for effective inbound marketing. You can cover topics like:
Don’t just wing social media. There is too much value here to throw your content on the wall and see if it sticks. Build a strong social media manufacturing strategy and back it up with the key performance indicators that will help you determine success rates. Vanity metrics, like followers or likes, won’t tell you much about true impact, so choose your analytics carefully.
You should know if you are succeeding or failing with your approach to social media. You could be wasting time and opportunity if you are flying blind on your posting.
Social media is a great place to learn about your B2B manufacturing and millwork buyers. You will gain all kinds of valuable insights with interactions held on social media, including the kind of content they respond to. You can use social listening tools to find out what your audience is saying about your company, products, or industry to better inform your steps going forward.