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Danielle Fauteaux

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      Top Challenges Facing Building Materials Customers

      A savvy building products manufacturer will have mastered channel-wide listening and cross-departmental collaboration. When you listen and respond acc...

      20 Reasons Why You Don’t Need a New CRM

      Migrating Customer Relationship Management Platforms, like Salesforce and HubSpot CRM, can be a successful way to springboard your teams towards sales...
      Sales | Technology

      How to Sell Luxury Plumbing Fixtures

      Luxury plumbing fixtures have beauty and sophistication that can elevate the appearance of a kitchen or bathroom. They feature unique designs, unusual...
      Marketing | Sales | Process

      Build-to-Rent: What Building Products Manufacturers Need to Know

      Because the Build-to-Rent market is expanding, building materials manufacturers need to stay on their toes to refine their messaging and sales playboo...

      What Lumber Prices in 2021 Mean for Wood Alternatives Manufacturers

      Alternative methods of new construction framing used to be of interest primarily to early adopter market segment, but are now being considered by the ...

      Why Manufacturers Should Solve For Design-and-Build Contractors

      Design and build contractors are an entirely separate buyer persona for building products compare to the stereotypical builder persona. They have diff...

      How to Improve Channel Sales With The 4DX Goal Setting Framework

      When selling through a channel of distributors, dealers, resellers, and construction professionals, there are approximately 27 balls to juggle in orde...
      Sales

      Why Lead Time Communication Can No Longer Be an Afterthought

      Lead times take center stage for construction supply chain management. Given abnormally long lead times and higher instances of "no stock" situations ...
      Sales | Process

      7 Elements on James Hardie's Website That Make it a Good Website

      In order to optimize your manufacturing website's performance in search engines and in generating demand for channel sales enablement, you must first ...
      Marketing | Technology

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