The Importance of Brand Strategy for Effective Building Materials Sales in 2022
Posted By
Will Smith
Will Smith
In this episode, Susan Milne, founder and CEO of Epiphany Studios, shares her advice for creating an authentic, consistent, and transparent building products brand.
Timestamps:
- 3:03 - Meet Susan Milne
- 8:30 - How Susan Began Branding for Architectural Products
- 14:30 - Selling to Your Customer's Customer & Overcoming Brand Messaging Challenges
- 20:54 - The 3 Attributes of a Successful Brand & Positive Customer Experience
- 28:00 - Where to Start When Building Your Building Products Brand
- 36:01 - Causes of Brand Switching
- 42:50 - What Customers Still Want from Manufacturers in 2022
- 47:36 - Considerations for How to Match Your Brand With Your Digital Presence
- 52:17 - Why Help Facilitate Customer's Virtual Teams Workflow
- 57:57 - The Best Advice Susan Has Ever Received
Join host Will Smith live as he brings in a guest and speaks with them about their experiences, expertise, and advice around Building Materials Marketing.
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