Applying the Principles of GAF's Digital Transformation to Your Indirect Sales Strategy

Timestamps:

• 3:00 - Meet Brian Baker
• 7:08 - Primary Challenges to Help GAF Overcome During Digital Transformation
  • The Internet Allowed GAF to Reach Consumers Directly, Rather than Through the Channel and Roofing Contractors Especially
• 11:43 - Challenge: Overcoming the Challenge of Organizing, Classifying, and Modeling Immense Amounts of Product Data Across Different Mediums
• 16:00 - Challenge: Business Intelligence Replacing Golf Conversations
• 18:07 - Challenge: How to Cope with Organizational & Channel Transformation Required During Digital Transformation Process
• 20:33 - Challenge: Getting into eCommerce when Building Materials is Not Sold with Price Transparency Models
• 22:34 - How to Decide What to Do Next
• 27:22 - Brand Transformation & Company Culture Transformation
• 35:53 - How Building Materials Manufacturers Can Better Utilize Social Media
• 42:28 - Focus and Avoiding the "Shiny Object Syndrome"
• 46:07 - 4:41 The Value of a Contractor Directory to Your Partner Contractors
• 5:09 - Creating a Community with Your Channel Partners, like Contractors
• 6:49 - Achieving Clarity of Purpose for Users on Building Materials Websites
• 11:43 - The History of Dodecahedron
• 13:57 - Looking Ahead for Digital Strategies in Building Materials Marketing and Sales
• 15:25 - The Best Advice Brian Has Ever Received

Part 1:

Part 2:

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