Carolina Albano, Vice President of StoCorp's Rainscreen Division shares her perspective on the role of job site visits in securing the sale and providing cross-departmental insights to improve your building products manufacturing operation as a whole.
Timestamps:
- 2:17 - Meet Carolina Albano
- 7:12 - How Carolina got into Building Materials Sales
- 8:50 - What is a job site visit and what reasons should you be there?
- 14:32 - How many BPMs are sending team members out to job sites right now.
- 16:00 - Mistakes to avoid when visiting a job site.
- 19:00 - Cross-Departmental idea extraction campaigns and ideal customer avatars.
- 23:23 - How to measure the effectiveness of job site visits and job site activities.
- 26:43 - Becoming the trusted advisor and leveraging relationships to close additional sales.
- 30:40 - Marketing and Sales tactics and activities that add the most value to the client relationship.
- 38:51 - The Best Advice Carolina Has Ever Received
Join host Will Smith live as he brings in a guest and speaks with them about their experiences, expertise, and advice around Building Materials Marketing.
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