Onboarding vs Implementation: What's the Difference?
When companies buy HubSpot, they are almost always offered onboarding, and it is easy to assume onboarding and implementation are the same thing. They are not, and confusing the two is the reason so many HubSpot investments quietly underdeliver. A team goes through onboarding, checks the box, and a year later wonders why the platform feels like an expensive contact database rather than the growth engine they were promised