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Business Process Automation Insights

Strategic insight on how to improve efficiency, optimize human resources, and lower operational costs.

      What is CRM-powered marketing and why is it so important?

      When you hear the term “Customer Relationship Management” (or CRM), which department or function do you think of first? If you’ve automatically answer...
      Marketing | HubSpot

      Optimizing Customer Service: A Look at HubSpot's Latest and Greatest

      More than ever, customers expect to be met with nothing short of exceptional experiences and above-and-beyond service from brands and companies across...
      HubSpot | Service Hub

      Choosing the Right CRM Once and For All [+Key Items to Consider]

      If you’ve found yourself tasked with finding a new and effective CRM (customer relationship management) solution for your organization, you may be scr...
      HubSpot

      How to Choose a Web Design Company

      Look at any website for 50 milliseconds. That's the blink of an eye. What do you see? You can't really see anything in that short amount of time. You ...
      Marketing

      The Importance of Knowing Your Target Market

      When it comes to marketing of any kind, be it traditional mailers and cold calls or inbound marketing, you must know your target audience to be effect...
      Marketing | Technology

      Buyer's Journey Mapping

      Buyer's Journey Overview As a cornerstone of inbound marketing, great content undoubtedly attracts and engages leads. But unless you’re creating that ...
      Marketing

      What Channel Partner Strategies Are Right For You?

      The fact that approximately 70% of sales are made through indirect methods makes a strong case for a solid channel marketing strategy. But, not all ch...
      ManoByte | HubSpot

      Social Media Optimization

      What is Social Media Optimization? Social media optimization is strategically using social media profiles in order to grow the online presence of a bu...
      Marketing

      Pop Up Forms

      What is a Pop Up Form? A pop up form is a short form on your website that appears as a pop up on the current page. Oftentimes, forms appear on separat...
      Marketing

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