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Business Process Automation Insights

Strategic insight on how to improve efficiency, optimize human resources, and lower operational costs.

      8 Mistakes to Avoid When Launching a New Building Materials Product

      Contributed By Dave Daniels of BrainKraft The devastating impact of the 2020 pandemic will have a long-term effect on all industries, but especially t...
      Marketing | Process

      How to Successfully Implement an Enterprise Sized CRM System and Sales Process

      Chris Camfferman, Managing Director of Marketing at UFP Industries walks us through their successful implementation of the HubSpot CRM. Chris will spe...
      Podcast

      The Growing Role of Channel Partner Ecosystems

      Following in step with the progression of other industries that leverage distribution partners to go-to-market, the building materials industry is fac...

      How to Make A SPIFF for Channel Partner Enablement

      Sometimes it takes a little more "umph" to get your channel partners motivated to educate their prospects further about your offerings and have prefer...
      Sales

      Mark Mitchell on Channel Sales Changes for Building Materials Distribution

      The one and only Mark Mitchell of Whizard Strategy Shares How to Sell Your Construction Products, Overcome Channel Conflict, Stay in the Race Against ...
      Sales | Podcast

      How Manufacturers Should Sell Through Distributors

      Selling through distributors can feel like a complex maze to navigate, but it doesn’t have to be. Using some key components you can make the most of t...
      Marketing | Sales | Process

      20+ Components of Successful Channel Management

      To be successful at managing your channel distribution strategy requires intentional management by you, the manufacturer, and yields highest returns w...
      Process

      Kevin Dean Speaking to BPMs at The October 2022 Whizard Summit

      The Whizard Summit has been hosted by Building Materials Marketing & Sales Consultant Mark Mitchel bi-annually for as long as we can remember. Thi...

      Looking ahead: What Manufacturers Should Learn From Nest Thermostats

      Nest thermostats are a prime example of how the door is wide open for Tech-Minded entrepreneurs, start-ups, and investors to change the way the game i...

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