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Business Process Automation Insights

Strategic insight on how to improve efficiency, optimize human resources, and lower operational costs.

      How to Gain Leads from a Hosted Virtual Event

      As the COVID-19 global pandemic continues to change the way marketing and sales function in a time of social distancing, the rise of webcasts and webi...

      Leveraging Technology for COVID-19 Remote Working

      As of March 12th, the World Health Organization has declared the COVID-19 (commonly referred to as coronavirus) outbreak as a pandemic. Many businesse...
      Technology

      3 Reasons CRM Implementations Fail & How To Prevent Them

      The way people buy has changed. In the age of Information, buyers no longer need or want salespeople to hold their hand through their buying journey. ...
      Sales | Technology

      Why Demand Generation Fails in Indirect Distribution Channels

      Demand generation: it’s how you drum up interest in your products. Separate from lead generation, this strategy is intended to build awareness and dem...

      Marketing Automation Basics for B2B Manufacturers

      Marketing automation is using technology that manages your marketing processes, including multifunctional campaigns and multiple channels, in an autom...

      Partner Relationship Management for B2B Manufacturers

      To keep business afloat, you need to make sure your dealers and distributor partners are satisfied with your services. One of the easiest ways to main...

      The ROI of B2B Sales & Marketing Automation

      Why use Automation for Sales & Marketing in B2B? 75% of marketers surveyed by Social Media Today said they currently use at least one type of mark...
      Marketing | Sales | Technology

      How to Effectively Use Live Streaming in B2B Marketing

      Concert ticket sales hit an all time high in 2018 reaching over $2.2 billion in global revenue. The projected worth of the augmented and virtual reali...

      How to Battle Partner Churn and Achieve Sales Success

      If you’ve lost a channel partner, you know partner churn is like the mean, older sibling of customer churn. Whether they left on their own, or you had...

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