How Successful BPMs Leverage A "Pull Through Sales" Mindset with Partners

Written by Will Smith | May 28, 2021

Building Materials Sales & Marketing Consultant, Mark Mitchell of Whizard Strategies Joins Us Again. This Time, Mark Shares His Perspective on How Pull Through Sales Actually Works in Building Materials and What Actually Matters to Your Channel Partners.

Timestamps:

3:28 - Meet Mark Mitchell
6:58 - How Pull Through Sales [with Partners] Works in Building Materials (versus CPG)
14:09 - Ask Yourself, “Where are You Pulling From?”
15:29 - How to Go To Market when Pulling Sales Through
17:42 - How Manufacturers Can Help Increase Distributor’s Ability to Sell
34:57 - The Critical Role of Data Management Across the Channel
41:09 - Proper Stakeholder Management and Sales Positioning
46:45 - Looking Ahead While Dealing with Fires of Today
50:46 - What Causes Preference for Contractors and Builders Prefer, Examples Being
- Marvin Windows
- Rigid Tools
- Simpson Strong Tie
58:00 - Information about the December 13th, 2021 Whizard Summit

Join host Will Smith live as he brings in a guest and speaks with them about their experiences, expertise, and advice around Building Materials Marketing.

Tune in live every 2nd and 4th Tuesday at 2:00 pm EST via ManoByte's Facebook, LinkedIn, or YouTube page!

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