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Posts about Marketing (6)

      Should You Launch eCommerce? Evaluate Costs, Challenges, Implications

      The B2B companies that choose to refrain from adding eCommerce functionality to their websites are placing themselves in a much more precarious market...
      Marketing | Technology

      3 Advanced Keyword Research Strategies for Building Product Companies

      Effective content marketing and website traffic generation through SEO must be complimented with keyword research and a core understanding of your con...
      Marketing | Process

      The Future of Samples in the Building Product Specifier's Workflow

      Benjamin Glunz of Anguleris, Swatchbox and BIMsmith discusses how the role of physical samples has changed in the last two years and how he expects it...
      Marketing | Podcast

      Why Manufacturers Should Develop Web Portals in 2022

      Whether it’s connecting with your support team, placing bulk orders for products, taking training courses, or accessing co-branding marketing material...
      Marketing | Sales | Technology

      How To Know What Kind of Change is Required in Building Materials Offerings

      Grant Farnsworth, President of The Farnsworth Group, gives us his highly informed perspective on the the top three things Building Products Manufactur...
      Marketing | Podcast

      The Future of American Living Spaces & How Manufacturers Should Respond

      In this panel interview of three building products trends experts from John Burns Real Estate Consulting, you'll hear more on the consumer trends and ...
      Marketing | Podcast

      How to Sell LED Lighting [New and for Retrofitting]

      LED lighting is an energy-efficient solution for anyone using artificial indoor or outdoor lighting. However, the benefits beyond energy-efficiency of...
      Marketing | Sales | Process

      How to Sell Luxury Plumbing Fixtures

      Luxury plumbing fixtures have beauty and sophistication that can elevate the appearance of a kitchen or bathroom. They feature unique designs, unusual...
      Marketing | Sales | Process

      Content Marketing Strategies For Building Products Manufacturers

      Matt Lee, founder of Lead Generation Experts and fellow specialist in the building materials sector, joins us on Building Materials Marketing Unboxed....
      Marketing | Podcast

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