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Posts about Marketing (7)

      The Ultimate Guide to Trade Shows for Building Materials Manufacturers

      If you’ve attended a trade show, either as an exhibitor or a regular attendee, you may have come back exhausted with a pile of business cards and wond...
      Marketing

      Five Ways Partner Portals Build Trust in Your Channel

      Channel sales are an integral part of revenue for many businesses. Channel partners play a powerful role in driving new and return business, yet are o...
      Marketing | Technology

      16 Rules of B2B Social Media Optimization
      Marketing | Technology

      7 Elements on James Hardie's Website That Make it a Good Website

      In order to optimize your manufacturing website's performance in search engines and in generating demand for channel sales enablement, you must first ...
      Marketing | Technology

      What Manufacturers Can Do To Sell More Building Materials to Design-Build Remodelers

      Geoff Saturley, Pre-Construction Manager at Bellweather Design-Build, shares his perspective on ways manufacturers could better consider the installat...
      Marketing | Podcast

      Key Components of Digital Asset Libraries for Partners

      The level of communication and how well you compile marketing collateral for your partners to use is equally as important as the quality of your physi...
      Marketing | Technology

      How to Successfully Introduce a New Building Material or Construction Product

      David Daniels, founder and CEO of BrainKraft, shares tried and true tips for turning your new construction product launch into an actual success, espe...
      Marketing | Podcast

      7 Tips to Create a Funnel of Recurring Sales for Interior Designers

      Interior designers and architects make up a good piece of your customer base as a building materials manufacturer, but how can you leverage these audi...
      Marketing | Sales

      5 Ways to Enhance Your Partner Marketing Program

      Marketing in an indirect sales channel is no easy feat. The channel manager has little visibility to their end users, and they have to rely in part on...
      Marketing

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