Why Your CRM and Accounting Should Never Be Separate
In a lot of companies, sales lives in one system and money lives in another, and the two never speak to each other. Someone bridges the gap by hand, exporting from the CRM and re-keying into accounting, or the other way around. It feels normal because it is so common. It is also one of the most expensive habits a growing business can carry, and it gets more expensive the bigger you get.