Most manufacturers and B2B companies rely on indirect sales channels to scale — but too often, there’s no clear strategy, no visibility into partners, and no alignment between sales and marketing.
This free guide breaks down how to build and execute a high-impact distribution strategy that works for you and your partners.
Key Points:
- Understand how indirect sales works and when it makes sense for your business.
- Get clarity on the most common pitfalls — like lack of partner engagement, misaligned incentives, and poor lead flow.
- Learn how to structure your partner program, communicate value, and provide the support partners actually need.
- Set up reporting that gives you visibility into partner performance, deal velocity, and ROI.
- Discover how to support your partners with co-branded assets, campaigns, and enablement.
Don’t let channel confusion stall your growth! Download the eBook today and take the first step toward a smarter, more profitable distribution strategy.
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