Swimming With Sharks - Adventures in Sales Ops - Episode 2: Amy Post
Will Smith
ManoByte has launched a weekly live show, "Swimming with Sharks." Each week, host Will Smith brings in a guest and speaks with them about their experiences, expertise, and advice around Sales Operations.
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In this adventure, we talk with Amy Post, National Marketing Manager for ODL Inc. Amy explains to us how the building industry has sped ahead almost 5 years in the past 6 months and how the industry is working hard to adjust quickly.
Video Summary:
In this episode, we talk with Amy Post, National Marketing Manager for ODL, Inc about:
- How your website could be causing friction for your current and potential customers.
- Even if someone is working on your website, you still need to be able to make changes quickly and easily.
- How marketing can better support sales.
- Letting data tell you the story of what's good, what's not-so-good and what needs to be improved.
Video Takeaways:
A few key takeaways from this episode:
- If you don't have control of your website - get control of it immediately.
- Figure out what works, then put some fire under it.
- If "outdated marketing methods" are still working, why change them?
- Measure as much as possible.
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