Swimming With Sharks: Adventures in Sales Ops - Episode 8: Alex Moran
Will Smith
ManoByte has launched a weekly live show, "Swimming with Sharks." Each week, host Will Smith brings in a guest and speaks with them about their experiences, expertise, and advice around Sales and Sales Operations.
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In this adventure, Alex Moran, Marketing Director for Applied Imaging joins us in the shark tank. Alex tells us about how she grew her TikTok account following from 0 to 15,000 in just 2 weeks.
Video Summary:
- Word of the Week: Smarketing
- Interview: Alex Moran, Marketing Director, Applied Imaging.
- Power Play: HubSpot Make My Persona
- Question of the Day: Is your sales team aligned with your marketing team?
Video Takeaways:
A few key takeaways from this episode:
- Good company culture makes for a better work experience - which translates to employees who are inspired to solve for the customer.
- Brand personality is important to help potential customers decide if they want to spend time with you by become your customer.
- Taking risks can often lead to greater results.
- Authenticity in marketing (and in many aspects in life) can yield to better results, and is easier to pull off.
- Sales and marketing are fundamentally the same.
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