LED lighting is an energy-efficient solution for anyone using artificial indoor or outdoor lighting. However, the benefits beyond energy-efficiency of LED lighting are not always understood by consumers globally, which can make selling LED lighting for new construction and retrofit renovations a challenge.
Buyers who would potentially need or benefit from LED lighting must be made aware of LED benefits and who needs LED lighting most. Manufacturing and procurement options for LEDs have changed quite a bit over the past decade, which means that there are many potential chances for misunderstanding and lingering misperceptions.
Whether your LED buyers are distributors, dealers, builders, contractors, facilities managers or homeowners, LED buyers often have misconceptions about what LED lighting is, what it does, and how much it costs.
Often, lighting buyers do not understand that Internet of Things (IoT) based controls and platforms work well with LED lighting. Homes and buildings that are networked with smart products sync up with LED lighting much better than traditional forms of lighting.
In addition, the price of LED lighting has declined significantly in recent years. Today, the price of LEDs is about one fifth what it was just seven years ago.
If you're an LED lighting manufacturer, here's what you need to know about your potential customers:
Distributors, Dealers and Big Box Stores: Big box stores like Lowe's, Home Depot, and Menards are fiercely competitive with one another and online merchants. These companies want to have LED lights as a part of their inventory, but only if they will move well off the shelves.
Builders/Contractors. Builders and contractors must be made aware of the ways that LED lighting integrates with IoT technology. These professionals are always looking for new ways to ensure that their designs and home upgrades meet the needs of their clients. They need to be educated about the benefits of LED technology for end users such that they can pitch the product during product selection.
DIYers. DIYers often have old ideas about how expensive LED lighting can be, and at the same time don't know about the many benefits of LEDs. Newer homeowners are more inclined to purchase LED bulbs
Are you selling LEDs online, through your website directly and/or through third-party marketplaces like Zoro and Amazon? You have the perfect opportunity to educate your customers before they make their purchase and streamline their buyer's journey.
With a dedicated website aimed at educating each target segment described above, you can address specific customer concerns and capture their attention by answering questions about the 99.9% of other daily problems they encounter beyond thinking about light bulbs.
Points about your product to address include:
In order to capitalize on these business opportunities, lighting manufacturers need to continue investing in educational campaigns, improving online visibility, and streamlining their purchasing and order fulfillment processes.
ManoByte helps manufacturers manage customer and partner relationships, generate product demand through search engine optimized content and strategic promotion, and enable distribution partners to sell more.